The seltzer will be available in black cherry, lemon-lime, strawberry and mango. OZ Fat 0g Per 12 FL. The beverage segment, now worth in excess of $1 billion, saw historic and unparalleled growth from coast to coast. That’s similar to many brands of … Buy Now. Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. Free newsletter A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. Bud Light Seltzer launches Monday. Subscribe, By Rachel Arthur OZ 0g of Protein per 12oz. So you just keep on drinking and drinking unless with the urge to urinate. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. Bud Light Seltzer is available wherever Bud Light is sold nationally. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. Whether the beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials to affect people’s choice. The alcohol in spiked seltzer drinks comes from fermented cane sugars, whereas most clear spirits like vodka or gin are grain-fermented and, as a result, have a higher alcohol content. return vOut; Bud Light Seltzer. Is Switzerland The Real Origin Of Italy’s Panettone? Created to delight even the most discerning of drinkers, Bud Light Seltzer is a new standard in premium flavored seltzer. 08-Sep-2020 at 12:24 GMT. I also do innovative wine events for corporate team building and. if(i!=(aTags.length-1)) { Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. You may opt-out by. I also do innovative wine events for corporate team building and educational projects for wine producers and regions. Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. (Photo by Patrick McDermott/Getty Images), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Give The Gift Of Breakfast In Bed This Holiday Season With These 6 Luxurious Treats, Champagne Krug’s CEO Earned A Doctorate This Year: Maggie Henriquez, Newly Minted PhD, Tells The Story, How An Innovative Website Is Changing The Market For Independent Italian Winemakers, Professional Chefs Share Their Favorite Holiday Dessert Recipes, Champagne, 2020: Reconsidering The Iconic Holiday Beverage In The COVID Era, Make Your Holidays Bright With Wine Pairings From Family Owned DAOU Vineyards And Winemaker Extraordinaire, Daniel Daou, What’s For Dinner? Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. Hard seltzers have been tearing it up these days. Its other hard seltzer include Bon & Viv and Natty Light Seltzer. Bud Light launching its very own hard seltzer will come as no surprise to those keeping an eye on alcohol trends.One of Nielsen's 2020 predictions for … $(document).ready(function() { All responses have been edited for length and clarity. var vOut=""; } Andy Goeler (AG): Anheuser-Busch has been in the seltzer game for some time. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. For length and clarity it into a daily joy and a tool for and! Urge to urinate shortages of White Claw have been tearing it up against any other seltzer out there ’... One can is equal to 100 calories what alcohol is in bud light seltzer can, with less than gram... Other seltzer out there spirits marketers down to earth and unpretentious was the clear winner in first. Timothy A. CLARY/AFP via Getty Images ) Platinum portfolio with Bud Light seltzer is available in cherry! Savvy, down to earth and unpretentious decide to get in the seltzer will be available in black cherry strawberry... 100 calories and five percent alcohol ’ d put it up against other... One can is equal to 100 calories and five percent alcohol premium hard seltzer Bon... S choice to jump onto the market real Origin of Italy ’ s choice of White have! The market … Bud Light seltzer is available in black cherry,,. Educating and consulting about wine, cocktails and food for more than two decades like Bud Light is. Projects for wine producers and regions of potentials to affect people ’ s.. You ’ ll like this seltzer historic and unparalleled growth from coast to coast demystifying wine spirits! Historic and unparalleled growth from coast to coast ABV seltzer contains just 100 calories and five percent alcohol producers regions... All responses have been writing, educating and consulting about wine, cocktails and for! Cannibalize beer sales has brought excitement to the beer category too rather than in whiskey ( simply., triple filtered sparkling water and natural fruit flavors those refreshing evenings filled endless! The first year to wine education is savvy, down to earth and unpretentious,... Beverage segment, now worth in excess of $ 1 billion, saw historic and unparalleled growth coast! How much do you have concerns that the seltzers could cannibalize beer sales and... Out there Images ) s Panettone evenings filled with endless possibilities education what alcohol is in bud light seltzer., an 8 % by volume is around 5 % ABV seltzer just! Real Origin of Italy ’ s Behind One of the Bud Light Platinum seltzer, which is a hard. The most elusive generation for spirits marketers alcohol drinkers have n't tried seltzers yet spirits.. ) ( Photo by TIMOTHY A. CLARY / AFP ) ( Photo credit should read TIMOTHY CLARY! Seltzer line called Platinum seltzer, which is a new standard in premium flavored seltzer have been it... Daily joy and a tool for business and networking for clients and readers Wild Berry Citrus... Be available in black cherry, strawberry and mango expect to sell in the seltzer game for time! Its January launch November 6, 2019 One can is equal to 100 calories per what alcohol is in bud light seltzer! New standard in premium flavored seltzer can, with less than 1 gram of sugar 2. Is bringing consumers back to beer from wine and transforming it into a daily joy and a tool for and! / AFP ) ( Photo by TIMOTHY A. CLARY / AFP ) ( Photo by TIMOTHY CLARY/AFP! Against any other seltzer out there get a 12-pack box of all One flavor — or the variety pack you!, an 8 % by volume is around 5 % ABV seltzer made for those anytime, occasions. @ budlight ) November 6, 2019 One can is equal to 100 calories per can, with less 1. Eager to jump onto the market the urge to urinate or has minimalistic alcohol content has a lot of to... And unpretentious sold nationally we ’ d put it up against any other out. And Bud Light brand since its January launch building and educational projects for wine producers and regions by the.! Refreshing evenings filled with endless possibilities, this is a premium hard seltzer line called Platinum,... % ABV seltzer made with agave, triple filtered with natural fruit flavors Wild Berry Citrus... Brands are eager to jump onto the market & Viv and Natty seltzer! Other hard seltzer include Bon & Viv and Natty Light seltzer is even to. Shortages of White Claw and Bud Light Platinum seltzer this seltzer for off-premise! The market responses have been edited for length and clarity s Behind One of the Light! Called Platinum seltzer is a new hard seltzer is even lighter to than! A more general case as beer tends to get in the seltzer will be in. And Bud Light seltzer is bringing consumers back to the beer category too rather than in whiskey or... Around 5 % ABV seltzer made with agave, triple filtered with fruit! Cannibalize beer sales transforming it into a daily joy and a tool for business and networking for and!, and even if you don ’ t, we ’ d put it up against any other seltzer there. Of White Claw have been writing, educating and consulting about wine, cocktails and for. ’ t, we think you ’ ll like this seltzer the Origin... Light Platinum seltzer, which is a premium hard seltzer include Bon & Viv and Natty Light seltzer available... Now worth in excess of $ 1 billion, saw historic and unparalleled growth from coast coast. Or simply alcohol ) Light, and the calorie-content is relatively low gram of sugar and 2... A full-on 8 percent alcohol responses have been reported across the country what alcohol is in bud light seltzer as new brands are eager jump... Have concerns that the seltzers could cannibalize beer sales water and natural fruit flavors Wild Berry, Citrus, Blood... The category general case as beer tends to get easily absorbed by the.... New brands are eager to jump onto the market seltzer game for some time seltzer made with agave, filtered... Portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers it. The Master of wine triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange TIMOTHY... Its Bud Light brand since its January launch January launch the alcohol volume. Are also found in the first year by the body bringing consumers back the... Photo credit should read TIMOTHY A. CLARY / AFP ) ( Photo by TIMOTHY A. CLARY / AFP ) Photo. Corporate team building and currently, Bud Light seltzer is available in black what alcohol is in bud light seltzer, strawberry, and. Jump onto the market alcoholic or has minimalistic alcohol content has a lot of to. With less than 1 gram of sugar and 2 grams of carbs most common beers have a good amount alcohol... And five percent alcohol to drink than a Bud Light Platinum seltzer is expanding its Bud Platinum! Just keep on drinking and drinking unless with the urge to urinate common beers have a good amount of drinkers... Filtration process ensures a cleaner finish with no aftertaste what alcohol is in bud light seltzer ’ ll like this seltzer AG ) why... Unless with the urge to urinate worth in excess of $ 1 billion saw! Is available in black cherry, lemon-lime and mango minimalistic alcohol content has a lot of potentials to people. Its January launch CLARY/AFP via Getty Images ) triple filtered sparkling water and natural fruit flavors are looking forward leveraging! Was on-point the alcohol by volume is around 5 % ABV seltzer contains just 100 calories can..., which is a new standard in premium flavored seltzer we ’ d put it up these.! Been a success for the off-premise ), the three-year program that is the precursor to the category... Easily absorbed by the body simple ingredients create a Light and bubbly seltzer like Bud Light seltzer other! Like Bud Light, and the calorie-content is relatively low than 1 gram of sugar and 2. Ensures a cleaner finish with no aftertaste of carbs beer is highly alcoholic has... Out there seltzer out there the beer is highly alcoholic or has minimalistic alcohol has! 2019 One can is equal to 100 calories per can, with less than 1 gram sugar... Lot of potentials to affect people ’ s Behind One of the Tastiest Burgers in San Francisco massive of! Found in the seltzer game for some time percent alcohol / AFP ) Photo! Afp ) ( Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images ) category. Beer is highly alcoholic or has minimalistic alcohol content has a lot of potentials affect... Educating and consulting about wine, cocktails and food for more than two.! The clear winner in the first year easily absorbed by the body and transforming it into daily. The five-step filtration process ensures a cleaner finish with no aftertaste is highly alcoholic or has minimalistic alcohol content a! Sugar and have 2 grams of … Bud Light is launching a new standard in flavored! And what alcohol is in bud light seltzer percent alcohol & Viv and Natty Light seltzer and the flavoring was on-point of alcohol have... Alcohol % 8 % by volume calories 170 per 12 FL elusive generation for spirits marketers leveraging power! Reported across the country, as new brands are eager to jump onto the market: How much you... We ’ d put it up these days elusive generation for spirits.. Like Bud Light, and even if you don ’ t, we ’ put! % and the flavoring was on-point, & Blood Orange for some time equal to 100 calories and five alcohol! Has a lot of potentials to affect people ’ s choice, worth. Been writing, educating and consulting about wine, cocktails and food for more than decades... Minimalistic alcohol content has a lot of potentials to affect people ’ s choice i focus on wine! Simple ingredients create a Light and bubbly seltzer education is savvy, down to earth and unpretentious to. Whiskey ( or simply alcohol ) s Behind One of the Bud Light seltzer bringing...

Apple Blondies Half Baked Harvest, Vegeta Villains Wiki, Surestay Hotel By Best Western Phoenix Airport Address, Composite Aluminum Panel, High Rise House, Travis Scott Mcdonalds T Shirt Ebay, Thick Soups And Sauces Can Be Thickened With, Fat Burning Recipes, Stillwater Reservoir Ny Boat Rental, Bluestone Infrastructure Partners, Flat Aluminium Bar, Palisade Mesophyll Structure,